Press releases 2015

Press releases

Middle East ‘Total Retail’ snapshot urges retailers to adapt to changing consumer habits

According to PwC’s latest survey, Retailers and the Age of Disruption, the most successful retailers in the Middle East will be the ones that understand regional consumers the best, and adapt their models to generate unique, brand-defining experiences that keep customers coming back. Current brick and mortar retailers are at risk of losing market share to online retailers if they do not begin to change their strategies and offer multiple channel experiences.

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