Hospitality and Leisure

PwC in Middle East has a vital role in the development and further advancement of the hospitality & leisure industry and of the businesses and organisations functioning in this sector. Our firm has been the trusted advisor to some of the most important local and international hospitality & leisure enterprises, as well as to relevant governmental authorities and Ministries.

We are a team of people with vast experience in a variety of projects in the hospitality & leisure industry.

Our core services include:

Tourism & Destination Services

  • Stakeholder experience management
  • Strategic and operational planning
  • Destination Management
  • Market Research and Forecasting
  • Digital transformation & distribution alignment

Hospitality Asset Services

  • Feasibility studies / Market studies / Valuations
  • Project finance planning & development modeling
  • Pre-opening project management
  • Owner's representation
  • Operator selection & management contract advisory

Hospitality Operations Services

  • Strategy & operations consulting
  • Branding & service recovery
  • Operational effectiveness audits
  • Digital transformation & distribution alignment
  • Distribution & sales strategies
  • Yield management optimization
  • Standardization, control and SOP project

Hospitality Structuring Services

  • Expat compensation servies
  • Licensing & tax structuring
  • Company administration services
  • Financial and forensic audits
  • Transaction support
  • Headquarter relocation
  • Legal services

Our team comprises of industry professionals with many years of experience in the hotel, tourism and leisure & entertainment sector. We have an in depth understanding of the market dynamics and the changing market forces that are affecting the industry. The team is continually working with international specialists who are developing new projects, and are involved from the early stages.

Our insights

Online reputations: Why hotel reviews matter and how hotels respond

April 2016

We have analysed the online reputations of more than 11,000 hotels in 48 cities in Europe, the Middle East, Africa, and India. The results show that there are large differences between the cities in how guests have rated their overall performance.

The Great Mid-market Hotel Debate

April 2016

The GCC hotel market is dominated by luxury, up-market establishments, however, with growing importance of emerging millennial travellers, global traveller trends have shifted dramatically.

Business resilience & continuity in the hospitality industry

April 2016

The hospitality industry as a whole is remarkably resilient. Challenges and issues in running a hotel and serving the customer arise daily. Therefore, crafting solutions is very much business as usual for a General Manager (GM).

Cyber and data security in the hotel industry

April 2016

Cyber breaches are continually in the headlines both globally and in the Middle East. They impact operations, financial performance and reputation.

Middle East Cities Hotel Forecast 2015 and 2016

May 2015

Our Middle East cities hotel forecast for 2015 features 6 of the region's most important gateway cities. For each city, we provide a forecast of occupancy, ADR and RevPAR, as well as the economic outlook and our analysis of the opportunities driving tourism and investment in 2015