On 19 May 2009, International Tax Review presented its annual European Tax Awards in London, celebrating the most innovative tax transactional, structuring, litigation and transfer-pricing work done in Europe between February 2008 and February 2009.
PricewaterhouseCoopers was named "European Transfer Pricing Firm of the Year" and won "National Transfer Pricing Firm of the Year" for six countries in total, including Austria, Germany, Poland, Portugal, Russia and the UK. The awards didn't stop there. The UK firm also won the award for "Best Use of the Internet", and Switzerland was recognised as "National Tax Firm of the Year".
In total PwC won nine awards - more than any other Big-4 firm in Europe.
To decide the winners, International Tax Review’s editorial staff undertake detailed research from a variety of sources: submissions from firms, feedback from CFOs and the results of European market research for the directory World Tax 2008.
The award recognises the great strength of the global Transfer Pricing network.