Strategy

  • Evaluation and testing of corporate strategy and business unit strategy
  • Strategy development and validation, market entry strategies, new product development strategy, distribution and customer service strategies
  • Demand and revenue analysis to validate growth plans and set pricing strategies, scenario development for impact assessment of differing economic outcomes
  • Evaluation of major strategic investment decisions including R&D, capital investments and related risk mitigating strategies
  • Deal structuring and finance raising advice including valuations for bidding purposes and defence purposes, scenario and sensitivity analysis to support business negotiations
  • Brand strategy development, marketing ROI and performance management
  • In-depth customer/consumer analysis, consumer segmentation and identification of key trends and buyer behaviour, based on extensive primary research