The Kenyan entertainment and media outlook: 2013 – 2017 examines how shifts in consumer and advertising spending are shaping trends in the entertainment and media industry at macro and individual segment levels and how consumers, advertisers, content creators and digital distributors are responding and gearing up to face both the opportunities and the challenges ahead.
The first annual edition of PwC’s Kenyan entertainment and media outlook, covering the forecast period 2013 – 2017, combines deep knowledge of the local market with a truly global perspective. This year, PwC’s team of entertainment and media experts generated in-depth forecasts for 12 industry segments in Kenya. It is a powerful tool for understanding critical business issues.
The Outlook reflects the collective wisdom of our team of professionals, who work with entertainment and media companies in Kenya and worldwide. It is a unique resource for the industry, offering a five-year outlook for consumer spending and advertising revenues in Kenya and globally, along with insights into the technology, government, political and business trends driving those forecasts.
This is the first year that we have conducted the Outlook for Kenya. The Outlook has been conducted in South Africa for four consecutive years and globally for 14 years. More information about the South African edition is available here. The global edition is available here.