Safaricom is the CEOs Most Respected Company - East Africa 2009

Nairobi, 21 November 2009 - Safaricom has emerged as the CEO’s Most Respected Company – East Africa, for the third year running in the tenth anniversary of the survey by PricewaterhouseCoopers. Kenya Airways and MTN are in second and third place respectively in the East African Award category.

2009 marks a celebration of ten years of the CEOs Most Respected Company awards, which was first introduced into East Africa by PricewaterhouseCoopers to celebrate business excellence across the region.

Charles Muchene, Survey Director and Partner at PricewaterhouseCoopers Kenya said, “We are celebrating a decade of respected companies but also the 2009 winners who have proved themselves to be truly distinctive in the minds of the region’s business leaders. This year’s winners are significant players in the East African business landscape, but they have also stood out from the crowd in terms of the excellence of their products and services.”

For the first time in recent years high quality products and services has featured as the leading drivers of respect. They are followed by expansion into new markets and market leadership in second and third places respectively.

CEO's Most Respected Company Awards by country were also announced at the gala dinner – held this year in Nairobi, Kenya on Saturday 21 November 2009.

Safaricom also emerged The CEO’s Most Respected Company in Kenya, with Kenya Airways in second and East African Breweries Limited in third. In Rwanda, MTN emerged 'Most Respected', Bralirwa Breweries second and Serena third. These companies hold onto their ranking from the 2008 inaugural Rwandan Award.

In Tanzania, Zain was voted as the CEO’s Most Respected Company, followed by Vodacom and Tanzania Breweries. In Uganda, MTN held onto its top spot followed by Serena and Bidco.

Charles Muchene said, “This year’s theme was ‘Rethinking and Reshaping the New Normal’. These companies have shown that they have adapted with great agility to the changing market conditions. This includes the last year which has seen some of the toughest economic conditions in the last decade. The winning companies are generally those that have not just survived the economic downturn, but managed to thrive.

"We are seeing some light at the end of the tunnel for the broader business community. The historic signing on 20 November 2009 of the long-awaited East African Community Common Market Protocol, moves us further towards a strong integrated market. We are also seeing positive signs in terms of economic growth. I have no doubt the CEO’s Most Respected Companies will be at the forefront in making both these visions a reality.”

The CEO’s Most Respected Company survey is run independently by the Synovate research company and Nation Media Group is the media partner.