Why are businesses like PwC investing in Africa? What are the opportunities for growth here and what are the risks? With deep experience on the continent, PwC is well positioned to answer these questions.
Our collective experience together with input from hundreds of business and government leaders on the continent forms the basis of The Africa Business Agenda.
The Agenda is about understanding our markets from the perspective of the people who do business here. We start by surveying over 200 business leaders from Angola, Ghana, Kenya, Mauritius, Nigeria, Rwanda, South Africa, Tanzania, Uganda and Zambia.
These are ten of Africa's fastest-growing markets and the survey enables us to compare the strategic priorities of CEOs across markets, regions and industry sectors.
No survey ever tells the whole story, and so we hosted panel discussions and conducted one-on-one interviews with dozens more business and government leaders to gather in-depth perspectives, insights, anecdotes and projections about doing business here.
For example, the survey tells us and we know from our own experience that it's becoming more difficult to hire skilled workers in some markets than in others. We interviewed CEOs in a broad array of markets to better understand this challenge and, most importantly, effective strategies to address it.
Finally, we drew upon our own experience managing talent as a business and as a trusted advisor to our clients.
Many talent strategies are applicable across borders and cultures, in Africa and beyond. The Agenda shows that talent is a major risk to growth but it is also an area where CEOs can have a real strategic impact.
The Africa Business Agenda shows that with the right talent, organisations in Africa are growing and innovating at an unprecedented rate.
I hope you enjoy the insights contained within these pages.
Philip B Kinisu