The Africa Business Agenda is based on a survey of 201 CEOs in Angola, Ghana, Kenya, Mauritius, Nigeria, Rwanda, South Africa, Tanzania, Uganda and Zambia. The survey is the same as PwC's 15th annual Global CEO Survey of 1,258 CEOs worldwide. Due to the relative size of our markets, the Global CEO Survey includes 30 surveys with CEOs in Nigeria and South Africa only. Our Africa CEO Survey of 201 CEOs was conducted at the same time and in more markets, from October to December 2011.
In the publication, 'Africa' results refer to our 201 surveys in Africa whereas 'Global' results refer to our 1,258 surveys globally. The number of CEOs surveyed in each market in Africa is based on each market's relative size and most of the surveys were conducted face to face.
To better illustrate the CEO agenda in Africa we also conducted in-depth interviews and panel discussions from January to June 2012 with over 70 CEOs in Africa, many of whom have regional roles. Their insights cover a wide range of topics, from prospects for growth to evolving industry and market dynamics as well as risks and priorities over the short and medium-term. They are quoted widely in the report.
Our extensive network of experts and specialists provided additional input into the analysis of the survey. PwC senior partners from all ten markets contributed their perspectives. The views they express are their own and not necessarily those of the firm.
The Project Leader, Philip Kinisu, and the Editor, Emily Ansell, would like to thank all of our contributors as well as PwC's Marketing, Communications and Business Development team in Africa for their support.