The new brand logo represents the deepening of the relationships between PwC and its clients, and the provision of varied solutions to help them create value.
Our wordmark describes who we are. It shows our brand name, written in a font that's human and conversational.
Our symbol describes what we do. The connecting bar (c) at the bottom left connects with the wordmark and symbolises the relationships we make with people. The five transparent panels are representative of the insights, expertise and experience we bring to relationships. Together they combine to represent the value we help create.