PwC Japan Refreshes its Branding and Introduces New Logo

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07 October 2010
PwC Japan

Tokyo, 07 October 2010 - PricewaterhouseCoopers Japan (PwC Japan) is changing its branding with effect from 12 October. “PwC”, which to date has been used as an abbreviation, has now been adopted as the official brand name. The logo has been redesigned accordingly.

The renewal of the brand in Japan is part of the global rebranding underway at PricewaterhouseCoopers (PwC), the world’s leading professional services firm. PwC member firms around the world will now use the new logo along with the official name of the brand, “PwC”.  “PricewaterhouseCoopers” remains the full name of the global organisation for legal purposes.

This new branding represents a promise to offer our clients value-added services while changing with the swiftly changing times and staying ahead of the time. The new brand logo expresses the deepening of the relationships between PwC and its clients, and the provision of varied solutions to help them create value.

PwC Japan refers to the member firms of the PwC global network in Japan - PricewaterhouseCoopers Aarata, PricewaterhouseCoopers Co., Ltd., Zeirishi-Hojin PricewaterhouseCoopers, and their subsidiaries. The corporate name of each firm of PwC Japan remains the same.

New Brand Logo

New Brand Logo


About PwC 

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See for more information.

"PwC" is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the PwC network. Each firm in the network is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way.

About PwC Japan

PwC Japan represents PricewaterhouseCoopers Aarata, PricewaterhouseCoopers Co., Ltd., Zeirishi-Hojin PricewaterhouseCoopers and their subsidiaries. Each entity is a member firm of the PricewaterhouseCoopers global network in Japan, operating as a separate legal entity.

To address complex and diversified business challenges, PwC Japan consolidates expertise of assurance, advisory, and tax professional services as well as enhances its structure in order to cooperate organically. As a professional service firm with a total number of more than 4,000 partners and staff, PwC Japan provides quality client services to meet their needs and expectations.