According to OECD, by 2050, nearly 70% of the world population is projected to be living in urban areas. As urbanization progresses on a global scale and at a rapid pace, cities are increasingly exposed to a wide range of issues, such as lack of infrastructure including water supply and sewage systems, traffic congestion, environmental pollution, waste disposal, and disaster response. These issues are particularly acute in fast-growing Asian cities, compelling them to take immediate measures to find solutions and achieve sustainable urban development.
On the other hand, Japan, as a country that has built disaster-resistant and environment-friendly cities based on its experience of rapid urbanization in the era of advanced economic growth, has a reservoir of infrastructure technologies and ample know-how that may contribute to the solution of urbanization-fuelled challenges. Exporting these technologies and know-how as Japan-made “city solutions” will not only contribute to the development of emerging countries but also provide new growth opportunities for Japanese companies and also bring further success to Japan’s infrastructure exporting initiatives that have been promoted through public-private collaboration.
[Sectors of focus] Urban development, transportation, environment/sustainability, disaster management, water/sewerage, smart cities, etc.
[Sectors of focus] Enhancement of Japan’s urban competitiveness leveraging the opportunity of the 2020 Tokyo Olympic and Paralympic Games, in collaboration with PwC’s global mega-event team