Total written premiums in 2015 rose by 2.5% to a total of €147bn (€143bn in 2014). Life premiums reached €115bn in 2015 (+4.0% from 2014). Italy is the third European life market by GWP, after UK and France. In the same period, non-life premiums fell by 2.4% to €32bn (€33bn in 2014). The Italian market remains dominated by traditional distribution channels, such as the bancassurancemodel in the life segment (70% of total GWP) and the agents network in non-life (81%).