Total written premiums in 2014 rose by 21% to a total of €143bn (€119bn in 2013). Life premiums achieved €110.5bn, registering the highest double digit growth in Europe (+30% vs. 2013). Italy is the second European life market by GWP, only after UK. In the same period, non-life premiums fell by 3% to €32.8bn (-5% in 2013). The Italian market remains dominated by traditional distribution channels, such as the bancassurance model in the life segment (62% of total GWP) and agents network in non-life (77%).