|How can I capture value from the digital economy?
Getting started with a Digital Diagnostic and Insight Discovery. Then support defining vision and business models that consider people, processes and technologies, through a broader digital knowledge.
xCRM is achieved through the integration of customers data and information collected through digital channels (web, mobile, search, etc) and social media/conversational insights. Enhance traditional CRM processes, optimizing benefits with enriched customer KPIs integrated with marketing activities, sales processes and customer service operations.
Develop a "cross", integrated, customer/market insights framework that highlights the value of digital channels, integrating traditional and new, broader online and social multi-channel indicators. Analytics will support decision making into marketing investments.
Optimize current revenue streams, and discover new revenue models. Understand and exploit advantages arising from Mobile, Social and Localised Commerce, Group and Coupon Shopping.
Advise in mobility business and technology solutions for employees and consumers to lower costs and provide value added services (Enterprise Mobile Strategy and Exploitation). Provide endorsement of Mobile Payment platforms.
Support an often disruptive Cultural Change. Define a knowledge management and collaboration architecture, with consideration of social media, that enables improved internal customer engagement.
Analyse your business infrastructure and discover potential arising from cloud exploitation. Measure and certify the quality, security and legal compliance of Cloud Services.