Entertainment & Media Outlook in Italy 2011-2015

We are pleased to present the 3rd annual Entertainment & Media Outlook in Italy. This publication, which is the Italian focus of the Global Entertainment & Media outlook that has been published for over 10 years, presents in-depth analyses of 12 major industry segments in Italy.

We have increased the depth of our data for each area of the outlook in order to reflect the continuous change the industry is subject to, including the emerging digital revenue streams that are becoming more important. Following these digital challenges that the industry is facing, we have also introduced an online version of the outlook.
Format Subscription Options Fees in euro
12 months' access to the online Outlook Online access to the outlook 150
Print version of the outlook* 150
* The print version of the Outlook is only send within Italy and includes complimentary free access to the online outlook.


Segments covered in the outlook

This publication present annual historical data for the 2006-2010 period and provides annual forecasts for 2011-2015 in the following 12 segments:

  • Filmed entertainment
  • Television
  • Recorded music
  • Radio
  • Out-of-home advertising
  • Internet
  • Consumer magazine publishing
  • Newspaper publishing
  • Consumer and educational book publishing
  • Business-to-business
  • Video games
  • Gaming

The online version of the outlook

The online Outlook provides easy navigation and some additional analytical features, such as:

  • the possibility to drill down to data across segments and components
  • create personalised data selections that you can save for future use and export to excel and pdf
  • filter data on digital versus non-digital spending, as well as advertising versus consumer/end-user spending
  • instantly create customised bar charts, pie charts and line graphs, and export these for use in your reports and presentations
  • view year-on-year growth data
  • export specific data and commentary selections to excel and pdf
  • download a pdf version of each segment

If you have bought the print version of our Entertainment & Media Outlook for the Italian Market, you will receive free access to the online Outlook.

Request a printed version of the outlook

If you are interested in in receiving a print version of the Entertainment & Media Outlook in Italy 2011-2015, please compile the request form. The printed version of the outlook is only send within Italy. If you are residing outside of Italy please register for access to the online version.
The cost of the Entertainment & Media Outlook in Italy 2011-2015 is € 150. If you have bought the print version you will receive complimentary free access to the online version.