Pharma 2020: Marketing the future

Pharma 2020: Marketing the future is the third in this series of papers on the future of the pharmaceutical industry published by PricewaterhouseCoopers. The paper discusses the key forces reshaping the pharmaceutical marketplace, including the growing power of healthcare payers, providers and patients, and the changes required to create a marketing and sales model that is fit for the 21st century. These changes will enable the industry to market and sell its products more cost-effectively as well as create new opportunities and generate greater customer loyalty across the healthcare spectrum.
Pharma 2020 - Marketing the future