The Opportunity.
New Value Propositions
Innovative Business Models
Shift in mindset
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Contact us

Let's continue our conversation.

Shashank
Shashank Tripathi
India Strategy Leader
Tel: +9122 - 66691002
Alastair
Alastair Rimmer
Global Strategy Leader
Tel: +44 (0) 20 7213 2041
TonyPoulter
Tony Poulter
Global Consulting Leader
Tel: +44 (20) 7804 5814
 

Key perspectives



Shashank, Executive director, on next 4 billion GEM.
Shashank Tripathi describes the Global Emerging Middle.

  

Press release

Globally, businesses are looking at the “Next 4 Billion” nations for growth, especially now, given the slowdown in mature economics. Businesses who function in this group (includes India, China, Indonesia parts of Africa and Latin America where over 4 billion of the worlds 7 billion reside) have traditionally focussed on the middle and upper middle income tiers....
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Capturing the Global Emerging Middle

Opening up over the next decade is a market with a spending power of over US$ 6 trillion. A market growing in terms of consumer numbers, per capita income and aspiration. Such a market is coming of age.