Rising disposable income, amplifying awareness, increasing demand for better healthcare facilities will characterise healthcare in India in this decade and help redefine the roles of patients, providers and payers. Being the second largest service sector employer in the country, the USD 65 billion healthcare industry is growing rapidly and India has already emerged as an attractive global destination for medical tourism and research & development. In the coming years, the healthcare sector will need to balance the divergent needs of demographic segments, some of which will need to cope with all the diseases of the "modern, western" world and others with issues, such as basic access to primary healthcare, public health engineering, disease surveillance and monitoring.
Combining its expertise in business process, healthcare operations, technology, finance and knowledge of associated industries, such as pharmaceuticals, bio-technology, medical devices and insurance, PwC is uniquely poised to serve as a trusted business advisor in this segment. PwC draws from its broad perspective and capabilities across and beyond the health industries and uses its unparallel global network of more than 5,000 health industry experts to provide strategies that help clients succeed in a competitive and changing market.
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