Entertainment and Media

As an accountant and business advisor to many of the world's leading entertainment and media companies, PricewaterhouseCoopers has an insider's view of the key trends and developments driving the industry. It not only follows the issues facing the E&M industry but also helps shape the way the industry thinks and addresses those issues.

	The Indian entertainment and media outlook 2009 focuses on eight major E&M segments and presents PwC's viewpoint on the impact of the global economic downturn on the Indian E&M industry. Even as the Indian E&M industry faces challenges similar to the rest of the world, it is still poised for growth, albeit at slower rates than the past. The report is designed to be useful for companies already doing business in the Indian E&M space as well as those planning an entry into the market. The Executive Summary presents trends and data for the Indian entertainment and media markets and advertising markets from 2009-13 alongside short- and long-term strategies for companies to manage the downturn and prepare for the upturn. The eight segment chapters cover topics such as the performance of the industry segment in 2008, the impact of the global slowdown, key developments in the segment, and the outlook for the segment in the Indian market from 2009-2013. A section on tax and regulatory issues impacting the Indian E&M industry, including a 'Budget 2009 Snapshot', concludes the report.
Download Indian entertainment and media outlook 2009 (2.34mb)