Rubi is the Technology leader in pwc Israel and a member of the Executive Board of the Israeli firm.
Rubi joined the Israeli firm in 1997 and has an extensive experience with hi-tech companies, multinational corporations, SEC registrants and venture capital funds. Working closely with the hi-tech sector in Israel, Rubi has gained valuable experience with IPO's in the US. Moreover, Rubi has been advising to many companies in recent M&A processes, in many aspects of the M&A such as financial duediligence, share purchase agreement, tax structuring and more. Rubi is acting as an accountant and advisor to many start-up companies through accounting, tax, fund raising issues and more.
In 2002-2004, Rubi worked at PwC's offices in New York, where he served as a Senior Manager responsible for the IBM engagement and other SEC registrants, venture capital funds and private hi-tech companies.
Rubi holds Bachelor's degrees in Accounting and Law, both awarded by Tel-Aviv University.