A wave of optimism and investment in renewable and alternative energy is surging through the energy industry. And, unlike the enthusiasm that followed oil shocks in the 1970s, most believe today's surge is likely to be longer lasting. In fact, the International Energy Agency predicts that $1 trillion will be invested in renewable energy sources (not counting hydroelectric dams) by 2030. High oil and gas prices and evolving technologies are reducing the price premium for renewable and alternative energy. In addition, concern about energy security, global warming and other environmental degradation make renewable energy even more attractive.

It is apparent to most that world energy demand is growing at a rate that requires alternatives, such as wind, biomass, fuel cells, solar etc. to be included in the fuel mix going forward. Industry companies are expanding their renewable portfolios either organically through project development or through mergers and acquisitions. Each route has its respective advantages, depending on market conditions and timing. Challenges in the renewable energy market include knowing the most profitable markets worldwide; maximising project portfolio value; actively managing project risks with regard to changing market conditions; being aware of the local specifics when competing for projects; and seizing the opportunities a renewables investor is offered by national / international regulations and subsidy regimes.

How PwC can help you

PwC has extensive experience working with clients who are deeply involved in renewable and alternative energy and who are on the leading edge of developments in the sector. We are a prominent leader in the hydrogen and fuel cell sector, not only providing professional services to sector companies, but also participating in research and authoring key publications, including our annual fuel cell industry survey.