In addition to the economic downturn, the emergence of empowered consumers has posed the greatest challenge for the media and entertainment industry in recent years. This new generation of consumers knows exactly what products and services they are willing to pay for.
The rapid proliferation of digital technology and the emergence of new tools and communication channels also continue to shape our media consumption habits. As a result, there is an increasing demand for quality content that is accessible anytime and anywhere, which poses new challenges to market players in the sector.
PwC’s experts have extensive experience in digital technology to support positioning within the ongoing consolidation of markets, and exploring new funding opportunities. As consultants to many of the dominant global entertainment companies, PwC specialists monitor the most important trends that affect the future of the industry.
Entertainment and media outlook