In looking for growth in geographic markets, both global and Hungarian CEOs tend to focus increasingly on their traditional target markets. In Hungary, exports to Germany are just as important as last year – 25% of Hungarian CEOs see opportunities for growth in this area, the same number as in last year’s survey. At the same time, almost every country bordering Hungary is perceived as twice as important with regard to Hungarian companies’ prospects for growth.
Of the CEOs who place high importance on preparing for global trends, there are very few who feel their organisations are unprepared for the changes. In both global and Hungarian CEOs’ views, Finance and the Executive are best prepared for changes. In the global survey, these areas are followed by Risk Management and Marketing, in the Hungarian survey, by Sales and HR.