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  <title>Pharma 2020: The vision Which Path Will You Take?</title> 
  <link>http://www.pwc.com/extweb/pwcpublications.nsf/docid/91BF330647FFA402852572F2005ECC22</link> 
  <language>en-us</language> 
  <copyright>© 2006 PricewaterhouseCoopers</copyright> 
  <itunes:subtitle /> 
  <itunes:author>PricewaterhouseCoopers</itunes:author> 
  <itunes:summary>Pharma 2020: The Vision - Which Path Will You Take? </itunes:summary> 
  <description>Pharma 2020: The Vision - Which Path Will You Take? indicates that the current pharmaceutical industry business model is both economically unsustainable and operationally incapable of acting quickly enough to produce the types of innovative treatments demanded by global markets.</description>
<itunes:owner>
  <itunes:name>PricewaterhouseCoopers Global Pharmaceuticals Industry Group</itunes:name> 
  <itunes:email>adam.stern@us.pwc.com</itunes:email> 
  </itunes:owner>
  <itunes:image href="http://www.pwc.com/gx/eng/about/ind/pharma/pharma2020web.jpg" /> 
 <itunes:category text="Business">
 
  </itunes:category>
<itunes:category text="Business">
  <itunes:category text="Business News" /> 
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 <item>
  <title>Pharma 2020: The Vision - Which Path Will You Take?</title> 
  <itunes:author>PricewaterhouseCoopers</itunes:author> 
  <itunes:subtitle /> 
  <itunes:summary>This report indicates that the current pharmaceutical industry business model is both economically unsustainable and operationally incapable of acting quickly enough to produce the types of innovative treatments demanded by global markets.</itunes:summary> 
  <enclosure url="http://www.pwc.com/gx/eng/about/ind/pharma/pharma_podcast_may_07.mp3" length="4623885" type="audio/mpeg" /> 
  <guid>http://www.pwc.com/gx/eng/about/ind/pharma/pharma_podcast_may_07.mp3</guid> 
  <pubDate>Wednesday, 13 June 2007 12:00:00 GMT</pubDate> 
  <itunes:duration>12:50</itunes:duration> 
  <itunes:keywords>pharma, 2020, Future, Vision, PwC, Sales Model, Supply Chain, Business Model, Innovative, Developing, Emerging, Unsustainable, Medicines, Drugs, Global Markets, Health care packages</itunes:keywords> 
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