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As a strategic partner of the WEF, PwC provides State of the Debate briefing papers on the themes and agenda set by the World Economic Forum for the Annual Meeting at Davos. Offered to participants that include relevant decision-makers from government, business and civil society, these papers are designed to help jumpstart a discussion to address global, regional and industry priorities shared by all stakeholders. This is a dark hour for the global economy. A period of global growth has been halted by a spreading financial crisis. The immediate objective is damage control through measures to contain the recession. The longer-term priority is to bring about a sustainable recovery. That will require radical reforms involving greater transnational collaboration to tackle the global systemic vulnerabilities that enable the crisis to spread so catastrophically and to prevent future financial breakdowns. Related facts from the 12th Annual Global CEO SurveyMore than 90% of CEOs believe that meeting strategic objectives—such as building or maintaining these sources of competitive advantage&mdashcontinues to be one of the top criteria in evaluating investments, along with maximising financial returns. |
Contacts Sophie Lambin Mike Davies 
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