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As a strategic partner of the WEF, PwC provides State of the Debate briefing papers on the themes and agenda set by the World Economic Forum for the Annual Meeting at Davos. Offered to participants that include relevant decision-makers from government, business and civil society, these papers are designed to help jumpstart a discussion to address global, regional and industry priorities shared by all stakeholders. The global economy is in the throes of its deepest downturn in at least 40 years. Output in developed countries will fall this year for the first time since World War II and emerging economies have become engulfed in the recession spawned by the credit crisis. The gravity of the setback has spurred unprecedented government action to prevent a downward spiral. Will it be enough to bring the world economy back from the brink? Related facts from the 12th Annual Global CEO SurveyAs businesses try to survive immediate market conditions, they are also trying to make certain that they endure and succeed over the long term. CEOs have long believed that critical sources of competitive advantage take years, not quarters, to build. Agility, customer service, talent and reputation remain at the top of the list. |
Contacts Sophie Lambin Mike Davies 
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