PwC Global Airline CEO Survey 2014 – Strategic sights set on transformation and innovation

Four out of five CEOs in the airline sector witness a shift in global economic power as the major trend that will transform their business over the next five years. According to the survey, increasing passenger volumes will mainly result from growth in China’s middle class. Other trends that will transform the airline business are Technological advances and demographic shifts. Technological advances pose a great opportunity to airline CEOs, as operating models will continue to move away from a “product centric” to a “customer centric” model. One way to achieve this goal is to increasingly measure and analyse passenger data.

This report is based on a survey among 39 airline CEOs, with great support from the International Air Transport Association (IATA). The survey sits alongside PwC’s 17th Annual Global CEO Survey, which covers all industries. Where relevant, the report highlights comparisons between the responses of airline CEOs with the wider CEO population covered in the most recent global survey.

PwC’s Global Airline CEO Survey 2014 provides an insight into executive thinking about how airlines are set to respond to important transformative trends. The survey findings and commentary are supplemented by some short ‘next big thing’ perspectives from CEOs that took part, as well as a series of ‘PwC viewpoints’ on the main change challenges facing the industry.