Social media
Because of their shortened product and marketing cycles, technology companies need to understand the impact of social media more than other companies. It is crucial to understand quickly what features customers want in their devices and systems, and especially how they feel about new features and products after they’ve been introduced. “Social” is about the promise of building intimate, longer-lasting customer relationships. How to do that, consistently, and then translate those relationships into revenue remains the key challenge.
How PwC can help:
- Determining appropriate social media strategy and how it fits into the overall brand strategy
- Assessing what kind of analytics are needed to support decision making
- Identify the organizational implications of social networking at work
- Designing a crisis management plan
Contacts
- Raman Chitkara
- Global Technology Industry Leader
- Tel: +1 (408) 817 3746
- Mohamed Kande
- Global Technology Advisory Leader
- Tel: +1 (202) 756 1705
Of further interest
- PwC’s 4th Annual Digital IQ Survey: Social Media in business
- Social media “likes” healthcare: From marketing to social business
- Medtech focus: Social media
- The CIO’s role in social enterprise strategy
- Natural language processing and social media intelligence
- The challenges and opportunities of social media
- What's the new high ground in social intelligence?
- Enterprise success with emerging social technology
- Social media: Time for reporters to join the conversation
- Understanding your customer better through social media
- Life sciences industry ventures into social media despite regulatory uncertainty