This article launches Phase II: New technological capabilities of the Mobile Innovations Forecast (MIF). We will move up the innovation stack not only in coverage, but also methodology. Whereas the Phase I articles analysed quantitative data drawn from the Mobile Technology Index, Phase II articles will take a more qualitative approach based on deep interviews with mobile innovation thought leaders, both within PwC and the industry-at-large.
PwC forecasts that the next phase of mobile innovation will revolve around capturing and modeling the contextual situation of mobile users. Such knowledge will become the primary resource for predictive mobile applications and services that will address mobile users’ needs and desires in near real-time, and often before the users themselves reveal what they want.
As we enter Phase II of the MIF, there will be a series of follow-on articles which will:
These topics have always been part of the basic mobile technology stack. However, given the shift from communications to computation as the driving paradigm for mobile innovation, PwC expects that the purpose and nature of these technical categories will change dramatically.
To learn more about how mobile computing will impact mobile innovation in the next few years, read or download the full article.
|07/09/2014||Phase II wrap up: Context as a driving force for mobile innovation||View PDF|
|5/28/2014||The elements of contextual intelligence||View PDF|
|2/19/2014||Virtual context: Connecting two worlds||View PDF|
|1/8/2014||Sensing and making sense: Device and environment underpin contextually aware services||View PDF|
|08/29/2013||The magic of advanced technology: Predicting real-time behaviour & needs via contextual intelligence||View PDF|
|06/17/2013||Phase 1 Wrap up: New data bolsters the general direction of innovation over the next five years||View PDF|
|05/09/2013||Mobile operating system: Smartphones will just get smarter||View PDF|
|03/05/2013||Enabling devices to offer users more natural interaction||View PDF|
|1/17/2013||Image sensor: Steady growth for new capabilities||View PDF|
|12/13/2012||Storage: Quenching the thirst for more||View PDF|
|11/09/2012||Memory: The ever-predictable DRAM path||View PDF|
|10/02/2012||Application processors: Driving the next wave of innovation||View PDF|
|09/12/2012||Infrastructure speed: Watch capital investment in 4G for the next inflection||View PDF|
|07/25/2012||Device connectivity speed: One half of an equation||View PDF|
|07/25/2012||Making sense of the rapid change in mobile innovation||View PDF|
Mobile innovations forecast
Integrating physical, virtual, and social information underpins the contextual revolution.
Digital information is the currency of contextual experience.
Where are we? What is around us? Who is around us? Our physical situation is the foundation of contextual intelligence.
The elements of context