Wrapping up Phase 1: New data bolsters the general direction of innovation over the next five years

Mobile operating system: Wrapping up Phase 1: New data bolsters the general direction of innovation over the next five years

PwC concludes Phase 1 of its Mobile Innovations Forecast, in which we have examined trends in the performance of core components of mobile devices and infrastructure. Based on new data for these components, our fundamental assessment is that the rate of performance increases for these seven enabling components of mobile innovation—memory, application processor, storage, infrastructure speed, device speed, imaging and display technology—is expected to decelerate only slightly between 2011 and 2016, relative to 2007 to 2011.

Continuing advances in display technology, imaging, infrastructure speed and application processors (quad versus single purpose strategy more than performance per se) appear more closely tied to mobile innovation bursts.

We do see a potential trouble spot with the coming introduction of ultra high definition (UHD) video. Will the massive data streams produced by UHD overwhelm the other components? We explore that issue in the article. On the other hand, we are enthused by the early breakthroughs demonstrated by smartphones that use contextual information to deliver new value to owners. And a major question as we move into Phase 2 of our exploration of mobile innovation is how many mobile operating systems (OS) and associated app store ecosystems will survive to relevancy by 2016?

Figure 5: Index component changes


This forecast exists within PwC’s framework for understanding various dynamics driving the broader technology sector today, a framework that suggests ways technology companies might navigate disruptions that are rich in opportunity.

Our coverage of the vast mobile ecosystem is an ongoing project comprising four phases. Phase 1 examined the performance improvements of existing technology components. Phase 2, launching soon, covers new capabilities being added to mobile devices. Phase 3 will review compelling new use cases. And Phase 4 will cover new business models.

To learn more about mobile innovation in the next few years, read or download the full article.

Mobile innovations forecast articles

Published Title Article
07/09/2014 Phase II wrap up: Context as a driving force for mobile innovation View PDF
5/28/2014 The elements of contextual intelligence View PDF
2/19/2014 Virtual context: Connecting two worlds View PDF
1/8/2014 Sensing and making sense: Device and environment underpin contextually aware services View PDF
08/29/2013 The magic of advanced technology: Predicting real-time behaviour & needs via contextual intelligence View PDF
06/17/2013 Phase 1 Wrap up: New data bolsters the general direction of innovation over the next five years View PDF
05/09/2013 Mobile operating system: Smartphones will just get smarter View PDF
03/05/2013 Enabling devices to offer users more natural interaction View PDF
1/17/2013 Image sensor: Steady growth for new capabilities View PDF
12/13/2012 Storage: Quenching the thirst for more View PDF
11/09/2012 Memory: The ever-predictable DRAM path View PDF
10/02/2012 Application processors: Driving the next wave of innovation View PDF
09/12/2012 Infrastructure speed: Watch capital investment in 4G for the next inflection View PDF
07/25/2012 Device connectivity speed: One half of an equation View PDF
07/25/2012 Making sense of the rapid change in mobile innovation View PDF