The elements of contextual intelligence

As mobile markets mature, value creation is migrating to how well a device or service adapts its content and functionality to a user's needs and preferences. Having awareness of the user's contextual situation---where she is; what she likes; who she knows; how she previously used a device or service and so forth---and having the intelligence to act on that knowledge is becoming a core driver of mobile innovation.

This article examines the emerging capabilities that enable mobile devices and services to provide contextually intelligent information or take actions on behalf of the user in a natural, almost human-like, fashion. PwC believes that contextual intelligence arises from coordination across three domains of technologies and capabilities found in the mobile device, the telecom network and the cloud:


  1. Conversation intelligence
  2. Sensor intelligence
  3. Decision intelligence

These domains interact at multiple levels and across multiple players. No single entity or industry is likely to own and control the end-to-end contextual value chain. Rather, the success of contextual technologies and services is likely to be ecosystem-led more than technology feature-led.

To learn more, read or download the full article.

Mobile innovations forecast articles

Published Title Article
07/09/2014 Phase II wrap up: Context as a driving force for mobile innovation View PDF
5/28/2014 The elements of contextual intelligence View PDF
2/19/2014 Virtual context: Connecting two worlds View PDF
1/8/2014 Sensing and making sense: Device and environment underpin contextually aware services View PDF
08/29/2013 The magic of advanced technology: Predicting real-time behaviour & needs via contextual intelligence View PDF
06/17/2013 Phase 1 Wrap up: New data bolsters the general direction of innovation over the next five years View PDF
05/09/2013 Mobile operating system: Smartphones will just get smarter View PDF
03/05/2013 Enabling devices to offer users more natural interaction View PDF
1/17/2013 Image sensor: Steady growth for new capabilities View PDF
12/13/2012 Storage: Quenching the thirst for more View PDF
11/09/2012 Memory: The ever-predictable DRAM path View PDF
10/02/2012 Application processors: Driving the next wave of innovation View PDF
09/12/2012 Infrastructure speed: Watch capital investment in 4G for the next inflection View PDF
07/25/2012 Device connectivity speed: One half of an equation View PDF
07/25/2012 Making sense of the rapid change in mobile innovation View PDF
Share:TwitterFacebookLinkedin
Share:TwitterFacebookLinkedin