Phase II Wrap-up: Context as a driving force for mobile innovation

This article concludes Phase II, New technological capabilities, of the Mobile Innovations Forecast. The five articles in this series argue that mobile innovation to 2019 will revolve around capturing and modeling the contextual situation of mobile users. Such knowledge will power predictive mobile applications and services to address users' needs and desires, often without users needing to request them explicitly. The inherent value of enabling users to converse naturally with their devices and services to get what they want, when and how they want it is immense.

The goal of Phase II of the MIF is to analyse which new technical capabilities help make mobile systems more context-aware, and which new capabilities help add contextual intelligence to users' mobile experiences. PwC believes that contextual awareness and intelligence capabilities until 2019 will emerge from the interaction of three core technical capabilities, as explored in previous Phase II articles:


  1. Device and environmental sensors
  2. Programmable communications networks
  3. Natural language processing and machine learning

The next phase of the MIF will analyse new use cases and business models that are responding and co-evolving with contextual intelligence capabilities. To learn more, read or download the full article.

Mobile innovations forecast articles

Published Title Article
07/09/2014 Phase II wrap up: Context as a driving force for mobile innovation View PDF
5/28/2014 The elements of contextual intelligence View PDF
2/19/2014 Virtual context: Connecting two worlds View PDF
1/8/2014 Sensing and making sense: Device and environment underpin contextually aware services View PDF
08/29/2013 The magic of advanced technology: Predicting real-time behaviour & needs via contextual intelligence View PDF
06/17/2013 Phase 1 Wrap up: New data bolsters the general direction of innovation over the next five years View PDF
05/09/2013 Mobile operating system: Smartphones will just get smarter View PDF
03/05/2013 Enabling devices to offer users more natural interaction View PDF
1/17/2013 Image sensor: Steady growth for new capabilities View PDF
12/13/2012 Storage: Quenching the thirst for more View PDF
11/09/2012 Memory: The ever-predictable DRAM path View PDF
10/02/2012 Application processors: Driving the next wave of innovation View PDF
09/12/2012 Infrastructure speed: Watch capital investment in 4G for the next inflection View PDF
07/25/2012 Device connectivity speed: One half of an equation View PDF
07/25/2012 Making sense of the rapid change in mobile innovation View PDF
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