Global entertainment and media outlook: 2010-2014
New edition released June 15, 2010. A leading entertainment and media industry forecast. Covering North America, Europe, Middle East, Africa, Asia Pacific, and Latin America. In-depth global analyses and five-year growth projections for 13 industry segments.
Convergence monitor: Enterprise mobility
This is the second in a series of global surveys aimed at understanding preferences and interest to buy and use various converged services. Enterprise mobility focuses on workforce use of mobile technologies and perceived demand for converged enterprise solutions in the near future.
Going green: Sustainable growth strategies*
There are two main drivers of sustainability movement in the technology industry, both economic rather than altruistic: the potential to increase revenue through the increasing demand for greener products and services and the desire to decrease expenditures by reducing energy consumption. This report indicates that increasing sustainability will require collaboration all along the supply chain and that unique opportunities exist for both hardware and software companies.
How consumer conversation will transform business*
How consumer conversation will transform business examines how new technologies and new methodologies are transforming a new source of consumer data--the customer's thoughts, intentions and innovative ideas obtained from conversations found in blogs, message boards, phone calls and other interactive media--into a dramatically deeper understanding of consumers.
Show me the money: Strategies for success in IPTV*
As everyone races to be the consummate provider of entertainment and communications to the customer in the home, IPTV is regarded by some as the silver bullet to achieving this goal. However, those choosing to launch IPTV services are entering an already crowded and competitive market characterised by established players and ongoing innovations. This report examines the different drivers and strategies that companies can employ to achieve this type of success.
Contemplating the next move [pdf, 93kb]
At the heart of fixed and mobile convergence is the concept of the next generation network, simplifying and delayering networks with the goal of enriching the service portfolio, lowering capex demands, and improving efficiency. As the technology is still evolving, operators need to take a pragmatic approach before embarking on the path to transformation.
Synchronising for results [pdf, 73kb]
The order-to-cash cycle shapes many key touch points—installation, provisioning, billing—that directly determine the customer’s own experience with and perception of a communications company. A company that succeeds in optimizing its order-to-cash cycle stands to gain major benefits: increased revenues, minimised costs, and maximised margins.
Content security [pdf, 70kb]
As communications companies move into a multiproduct environment, they are signing deals with content owners—who, in turn, expect and demand that their content be safeguarded while it is on the network. Digital content opens up new vistas of opportunity for operators—but also brings risks and responsibilities that lie outside the traditional scope of their business and capabilities.
The perspective interviews from the cable operators [pdf, 1.9mb]
Cable operators are rapidly moving away from purely delivering television and movie channels to customers. They are shaking up the communications and media markets around the globe as they seek to improve their financial and operational performance by delivering broadband voice and data applications, owning and distributing unique and exclusive content, and becoming the provider of choice to more consumers.
In the following interviews, we hear from executives at three cable companies that represent differing markets and stages of evolution. Their opinions and outlooks offer some interesting insights as to where this market is headed.
Customer centricity [pdf, 1.1mb]
For years, telcos have talked about being focused on customers, but organisationally they remain aligned internally along separate product silos. As consumers have more choices and new competitors enter the market, success in telecoms will be determined by those companies who align themselves around customers’ current and future needs.
Entertainment industry: The content-conduit conundrum
The next five years will herald the continued establishment of an end-to-end system for entertainment and media content distribution, marketing, sales, and monetisation. Entertainment executives must determine fundamental business issues of this emerging value chain “ what content to produce, where and how to market it, and how to monetise it. New distribution channels are inspiring new content and revenue streams. But it’s a precarious environment in which sometimes, the new cannibalises existing content and devours consumer spending.
Can user-generated content generate revenue?
Three years ago, there was no MySpace. Today, Alexa Internet, a subsidiary of Amazon.com that provides information about web traffic, rates it as the fourth most popular English-language website and the sixth most popular site in the world. The number of MySpace accounts reached 100 million in August of 2006, and according to CNN, MySpace adds 230,000 new members every day. Similarly, SecondLife, a subscription virtual world that went public in 2003, now has one million subscribers. Even more dramatic is the growth of YouTube, founded in 2005. Every day, visitors view one hundred million clips and upload 65,000 new videos. Nielsen/NetRatings reports that YouTube has 20 million visitors per month.
For traditional media companies, it’s not the same old song
A decade ago, entertainment giants responded to emerging communication technologies with some detachment. They tried to satisfy the digital customer mostly with basic company portals and product websites. Even as they watched the music industry’s struggle with peer-to-peer downloading with increasing foreboding; many estimated that they were still years away from the same fate overtaking them.