Consumer research: Interviews and focus groups
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PricewaterhouseCoopers conducts focus groups and dialogues with consumers around the world to understand their changing media consumption habits across a variety of platforms — television, Internet, mobile. We then help organisations across the content and distribution ecosystem understand how these findings impact their business models and how they can monetise consumer relationships for years to come.
A glimpse into Lifestyle Media
Interviews from around the world show how media consumption habits are changing. See what consumers are saying about Internet advertising, spending habits on the Web, their mobile life and more.
PricewaterhouseCoopers consumer focus groups
Our on-going consumer focus group programme helps to gain an understanding of media consumption patterns and the emerging advertising trends in the age of digital content delivery. See what consumers are saying and the implications for businesses.
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