
For many companies, the most challenging aspect of the sustainability agenda is incorporating sustainability into their long-term strategic plans.
The highest hurdle for CEOs and boards is to accept the need for change. The forces driving companies to integrate sustainability into their strategic planning are now familiar – regulation, climate change, resource constraints, globalisation and ease of access to information. Even so, most businesses have not changed their mindsets, and instead continue to respond opportunistically or with cosmetic measures to address sustainability-related pressures.
A more comprehensive approach begins by assessing the specific sustainability issues that affect the business most critically and where opportunities lie, given not only its sector and locale, but also its particular competitive advantages. That forms the basis for a company’s response, and its vision for where it wants to be in five years. Then, to bring that strategy to fruition, a company can plan its resource allocation around its sustainability agenda, its strategic goals and metrics, and the communications plan for stakeholders – including employees.
PwC helps clients at every stage of this process and embeds sustainability considerations into all its strategic advisory. Its services include:
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