Sustainable packaging: myth or reality

Packaging and its role in our society has rarely been out of the headlines. Praised, criticised, minimised, redesigned – it is always there to spark a debate and divide opinions. From manufacturers to users, the entire packaged goods supply chain is subject to change, some incremental and some radical.

The overall impact of all these changes is difficult to measure and even harder to summarise in a statement that would be representative for the main stakeholder groups in the debate. These are: packaging manufacturers, FMCG companies, retailers and Government and trade bodies.

In this report we have set out to revisit the packaging debate and track the progress towards closer collaboration and common language that goes beyond the phrase “sustainable packaging”.