Quality of clients

PwC firms follow a disciplined approach to client assessment. This approach—and a readiness to terminate client relationships when appropriate—are essential to the way we maintain audit quality and audit manage risk. Over the past year, the US and the UK firms alone ended audit relationships with about 400 clients and declined to propose on more than 200 audit opportunities. We have also recently reengineered our client acceptance and continuance methods in order to improve the precision with which PwC member firms assess and segment their audit and assurance client portfolios. These methods are also being extended to buyers of our advisory and tax services.