Balancing influence and control: Mark Whitby of The Whitby Group

Name: Mark Whitby – The Whitby Group
Sector: Hospitality
Market: Australia
Founded date: 1989

Mark Whitby is the Managing Director of his family’s 7-hectare tourist park in the middle of Canberra. The business was purchased by his parents in 1989, and the site has recently gone through a major A$9m revamp which increased capacity from 500 to 850 beds, as well as a rebranding under the Alivio name. But that’s only the start: the family see great potential to expand the business across Australia.

In this video, Mark talks about the pressure of being the second generation. He talks about his decision to join the family business, his plans for the future, and how he's managed succession with his parents and siblings.