Consumers are evolving, both geographically and demographically. Companies today must chase a faster-moving target — one that is both more diverse and more demanding than ever — and fight off increased competition. CEOs are well aware of this. More than half (52%) said they are concerned about shifts in consumer spending and behaviour, while 46% are worried about new market entrants.
When it comes to consumer markets, one size most definitely does not fit all. Even among economic subsectors (e.g., “BRICs,” emerging markets, developed markets) there are significant differences in growth speed, competition and market dynamics. Each market presents its own challenges and opportunities which must be navigated.