Through the looking glass:
What successful businesses find in India

Pattern one
Pattern one:
The market is highly segmented

The large Indian middle class is a reality but companies must unlock the value of specific segments like rural youth and urban working women.

Companies looking for sustainable revenue growth in India are asking:

  • Does the market offer enough volume and value for our investments to pay off?
  • How do key social and economic trends affect our offerings in the market?

Sanjeev Kumar,
CFO, Coca-Cola India

On why the world’s largest beverage company is increasing its India investments

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The market is highly segmented


Niche segments demand tailored solutions


Relationships can make or break channel strategy


Integration and collaboration are central to strong supply chains


In India, think operating models for India