From Beijing to Budapest: Winning brands, winning formats (2005/2006 – 4th Edition)

An annually updated publication, this study provides in-depth analysis of the specificities of emerging markets. For each economy, it highlights the current investment challenges in the retail and consumer goods sector. It also identifies business opportunities, key consumer targets and winning formats for both local and foreign investors. The new opportunities are illustrated with success stories from successful multinational and local players in terms of successful brand and retail format strategies. The regional Retail & Consumer Barometer 2005/2006 provides the PwC investment recommendations for each transitional economy.

Please download the country reports below (Adobe Acrobat format - PDF):