The stakes are high for retailers

PwC's Mark Hudson, David Oliver, Puneeta Mongia, and Oliver Sargent discuss our survey highlights
PwC's Mark Hudson, David Oliver, Puneeta Mongia, and Oliver Sargent discuss our survey highlights
Clemens Bachmann on how retailers have to rethink their supply chains
Clemens Bachmann on how retailers have to rethink their supply chains
David Oliver on how consumers have gone multichannel even as some retailers have yet to
David Oliver on how consumers have gone multichannel even as some retailers have yet to
Oliver Sargent on why multichannel means new inventory practices for retailers
Oliver Sargent on why multichannel means new inventory practices for retailers
Puneeta Mongia on individual retailers' appeal in different countries
Puneeta Mongia on individual retailers' appeal in different countries
Puneeta Mongia on Chinese shoppers and future Chinese store networks
Puneeta Mongia on Chinese shoppers and future Chinese store networks
 

About our survey

PwC has been conducting surveys of online shopping in the UK since 2007, and now we've gone global.


 

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Survey highlights

The global consumer is becoming increasingly sophisticated and retailers cannot adapt their operating models at the same pace.

 

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Country snapshots

Globally, we saw some important differences in the behaviour of online shoppers.


 

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Tax ramifications

Meeting the demands of sophisticated multichannel consumers isn't the only challenge for global retailers trying to sell cross-border. There are also complex tax considerations.

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