About the survey: Methodology and approach

This year, over 19,000 online shoppers in 19 different territories participated in our 2015 total retail survey, which asks consumers about their purchasing preferences, use of different shopping channels and expectations of retailers. The 19 territories covered -- and compared -- in the survey include:

  • Australia
  • Belgium
  • Brazil
  • Canada
  • China and Hong Kong
  • Denmark
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Middle East
  • Russia
  • South Africa
  • Switzerland
  • Turkey
  • United Kingdom
  • United States