About the survey: Methodology and approach

This year, over 15,000 online shoppers in 15 different territories participated in our 2013 total retail survey, which asks consumers about their purchasing preferences, use of different shopping channels and expectations of retailers. These customer expectations have important business model ramifications for retailers, particularly with technology and supply chain issues. The 15 territories covered -- and compared -- in the survey include:

  • Brazil
  • Canada
  • China and Hong Kong
  • France
  • Germany
  • India
  • Italy
  • Middle East
  • Netherlands
  • Russia
  • South Africa
  • Switzerland
  • Turkey
  • United Kingdom
  • United States