About the survey: Methodology and approach

The 2012 global multichannel retail consumer survey was completed by more than 11,000 respondents from 11 different countries. For PwC, this is our most comprehensive research to date on multichannel retailing. In order to truly understand the trends and spot the patterns in multichannel shopping, we surveyed only those consumers who self-identified as online shoppers.

The 11 countries covered in the survey were: