The Great Leap Online

This issue of R&C Worlds Express sheds light on Chinese consumers' online shopping habits, based on the responses of 900 Chinese shoppers to a recent PwC survey.

The Chinese consumers in our survey exhibit unique shopping patterns; for example, shopping far more often and using more on-the-go technology than survey respondents in the West.

  • Chinese shoppers are adopting the Internet much faster than global peers
  • Deals are the top reason shoppers in China turn to the Internet
  • One-third of Chinese online shoppers make purchases at least once a month using a smart phone—and 39% use tablets to do so
  • Chinese consumers are some of the highest users of social media in our survey

For more in-depth results from the other countries in the survey, go to www.pwc.com/r&c.