When I'm 94: How to fund care for an ageing population

The Institute for Public Policy Research (ippr) and PricewaterhouseCoopers LLP (PwC) are working in partnership to consider how the future system of social care can be based on principles of fairness, sustainability and simplicity.

This briefing paper outlines findings from a series of deliberative workshops, engaging people in debate about social care. Few are yet willing to face up to the cost of care. A lack of awareness, complexity around eligibility and funding means that individuals, as well as our politicians, are not yet facing up to the challenges around paying for care. Radical reform is necessary and politicians need to engage and understand in what people need and want.