It’s how you play the game: Matching a region’s priorities with the right mega – or not so mega – event

The appeal of marquee sports events such as the Olympic Games and football’s FIFA World Cup is undeniable, with cities the world over compete to host these high-profile events, undeterred by the substantial costs, extensive planning and inflexible timelines. However, not every city or region is ready or able to host a marquee mega-event. Some may not have the resources, the infrastructure, or the capacity. Instead, cities and regions are better served by assessing their long-term priorities for development and then bidding on the events that best correlate with those priorities.

This publication presents a framework for helping a city or region decide which event to host, based on key questions under the categories of overall readiness, venues, legacy, supporting infrastructure and intellectual capital. The publication then goes on to explore a number of key aspects on hosting sports event, including ways in which a city or region can maximize the impact of hosting events.