Germany aspires to become the leading provider and main market for electric cars. This is an aim shared by both government and industry in Germany and should bring one million electric cars on the streets by 2020. To make this a success story, it is crucial for all relevant parties to work together. But what does this mean for the industries involved? Which developments will bring success given the tight budget constraints? And how do users think about the opportunity to travel electrically? Experts from PwC and the Fraunhofer IAO interviewed 503 potential users to identify the current gap between users' expectations and technological possibilities.