Achieving compliance as a competitive advantage through the updated AdvaMed Code of Ethics

Achieving compliance as a competitive advantage through the updated AdvaMed Code of Ethics
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A major overhaul of the Advanced Medical Technology Association (AdvaMed) Code of Ethics on Interactions with Health Care Professionals presents an opportunity for medical device companies to rethink their approach to compliance as a business advantage that fosters innovation and contributes to sustainability.

This first major code update since 2003, which takes effect July 1, 2009, sets forth explicit guidelines about appropriate and inappropriate interactions and arrangements with healthcare professionals (HCPs).