The economy

The economy

Global Economy Watch:
January 2015

Predictions for 2015:
The US back in the game!

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Develop a global growth strategy

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We can help to identify the right priorities to deploy across business units, functions and respective geographies - and successfully deliver these priorities in key markets.

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We can help you find suitable targets, negotiate the best terms and manage the post-deal integration process to maximise the value of your mergers and acquisitions, drawing on our comprehensive range of consulting, tax, financial and business assurance services.

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Navigating the global economy

Showing signs of recovery, the global economy is projected to double in size by 2032 and nearly double again by 2050. China will outstrip the US by 2017 (measured in terms of purchasing power parity). And India is likely to become the third ‘global economic giant’, a long way ahead of Brazil, which we expect to move up to fourth place, ahead of Japan.

As the emerging economies become bigger and wealthier, demand for services is rising. This phenomenon is already shaping global markets: in 2010, emerging economies spent more than the G7 on imported services for the first time since reliable records began.

What this means for your business

These long-term growth trends present many opportunities and challenges. China, India, Brazil and other emerging economies will become large consumer markets, not just low-cost production centres. And, with annual growth projected to be only 2% in the advanced economies, companies will need to look increasingly to other markets.

The booming trade in services is one area that looks particularly promising. Natural resource constraints, such as those relating to energy use and climate change, will also boost demand for new, greener technologies.

But the emerging markets can be difficult places in which to do business. The ability to understand and adapt to local rules and customs will be essential, as will the right entry strategy and, where appropriate, the right partners. Good relations with local government and regulatory bodies will also be crucial. And, in some cases, the best production centres may not be the largest consumer markets.


View our latest Economy research and insights


Global Economy Watch December 2014

Recent data releases have shown that both GDP growth and inflation are slowing in China.

Dec 8, 2014


Global Economy Watch November 2014

Italy’s labour market is struggling but reforms are on the way. Implications if Italy reforms.

Nov 4, 2014


The PwC Family Business Survey 2014

Explore growth, succession and global trends impacting family businesses today.

Oct 15, 2014


Global Economy Watch October 2014

The likely end of QE is the first step in the Fed’s return to normal monetary policy, this will involve raising interest rates...

Oct 3, 2014


Global Economy Watch September 2014

The unlikely champions: Eurozone periphery grows faster than the core.

Sep 2, 2014


Spotlight on: Global economic shifts

In a post-crisis world, where are emerging and advanced economies headed - and what are companies doing to maximise opportunities in these markets?

Jul 28, 2014


Cash for Growth – PwC’s global working capital survey 2014

PwC’s global working capital survey 2014 looks at which countries are succeeding in releasing cash for growth and which sectors have work to do.

Jun 26, 2014


Spotlight on: Winning cities

Mega-events, like the World Cup and Olympics, often present unanticipated challenges for their host cities - but can drive positive change if managed well.

Jun 26, 2014


Global capital projects & infrastructure spending trends

This report provides the first consistent data estimating the scale of current CP&I spending as well as future investment from now until 2025. The findings, based on research from Oxford Economics, illustrate where infrastructure spending is shifting and the drivers of these changes, domestically and globally.

Jun 20, 2014


Global Economy Watch: May 2014

PwC’s macroeconomic team present Economic projections for May, along with their views on the Eurozone recovery, inflation, and the indian elections

May 1, 2014