The digital revolution has created a new generation of consumers who want ever more accessible, portable, flexible and customised products, services and experiences. They expect to move seamlessly – in real time – between the physical and virtual worlds. And they’re prepared to disclose quite a lot about themselves to get what they want.
Technological advances are also transforming the workplace. They’re providing the tools to enable people to work anywhere, anytime; putting more power in the hands of employees than ever before; and erasing the ‘four walls’ of the organisation as collaborative networks replace conventional corporate modes of operating.
The social, mobile, analytic and cloud technologies that underpin this revolution are producing numerous opportunities for companies to generate value in totally different ways – and even, indeed, to redefine the businesses they’re in. The opportunities aren’t just confined to the conventional corporate spheres of activity. Armed with new technologies, some firms will be able to solve complex social problems, profitably.
A growing number of companies are embracing ‘disruptive’ technologies. They’re investing in social media, mobile devices, cloud computing and big data to engage with customers in new ways and gather insights for developing and marketing new offerings more effectively. They’re also joining forces with organisations in adjacent industries.
But capitalising on these technologies is difficult, given the speed at which they’re progressing. It’s all too easy to get on the ‘wrong side’ and end up as a casualty, not a pioneer. Many companies are also unsure about how to use the data they collect. And finding good allies is becoming very much harder as more and more firms collaborate.
The transformation of the workplace has other implications. Most companies will have to provide digital tools for training people who don’t pursue traditional career paths. They’ll also have to adopt a more democratic management style to attract ‘digital natives’ and employ executives who are highly skilled at assembling and managing teams.
19 Aug 2015
How are businesses and consumers embracing the boom in personal data? Find out in PwC's CEO pulse on personal data
26 Jun 2015
The global alternative asset management industry is expected to experience a period of transformation over the coming years. Are you ready?
18 Mar 2015
The Internet of Things is infiltrating every part of business. How can companies take advantage of this new truly connected business landscape?
04 Mar 2015
Global Technology Scorecard is a PwC analysis and benchmark of top technology companies. The Scorecard cross-compares company quarterly and annual performance and revenues. We also offer a deeper dive into data through our online charting tool allowing you to get up close to raw statistics and manipulate which companies you'd like to compare and benchmark against.
20 Jan 2015
PwC’s 18th Annual Global CEO Survey explores the importance of technology for CEOs in understanding customers and creating value.
08 Jan 2015
Annual update of semiconductor manufacturing in China, the Greater Chinese semiconductor industry, government incentives and industry growth forecasts
02 Dec 2014
An IDC survey claims that 79% of us keep our smartphones within arm’s reach for all but two hours of our waking day.
22 Oct 2014
An annual report covering China’s semiconductor production, consumption, and overall industry and its impact on the global semiconductor industry
30 Sep 2014
Learn how organizations are increasingly taking action to respond to cybersecurity risks and threats, in this year's study from PwC, CIO and CSO magazines.
28 Aug 2014
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The rapid adoption of mobile devices is creating new opportunities and even business models for the companies prepared to innovate and embrace change.
29 Oct 2013
PwC quarterly reports providing analysis and trends of global technology IPOs (initial public offerings).