Strategy & growth

How local is your global growth strategy?

The shift of economic power to emerging markets is stepping up. There’s a growing realisation among CEOs of just how enormous the implications of that shift are for their strategies. 59% of CEOs that we surveyed for our 15th Annual Global CEO Survey said that emerging markets would be more important than developed markets to their company’s future.

 

What does it mean for your business?

Getting closer to the ground:

  • Every market has highly unique conditions that can be challenging to truly understand...
  • ...especially given the shifts in consumer power, demographics and interconnectedness of risks that we’re seeing in markets everywhere.
  • Is your strategy highly responsive to local markets – down to city level?

Balancing costs, risks and opportunities:

  • Ongoing volatility and uncertainty means companies are keeping a close eye on costs and risks.
  • But going local focuses on activities that add the most value in each market...
  • ...and making selective, rational choices can help balance costs, risks and opportunities.
 
 

Find out more

View all
 

CEO growth predictions

View our interactive map showing the global growth expectations of CEOs from our 15th Annual Global CEO Survey

 
Contacts
Alastair Rimmer
Global strategy leader
Tel: +44 (0)20 7213 2041