Setting strategy in a changing world
The differing rates of economic growth, or indeed, contraction that we see around the world together with greater volatility, has made it more difficult for companies to create and execute new growth strategies. Other changes have compounded the challenges. These include the impact of new digital technologies, shifting demographics, changing customer behaviour and mounting pressure on the world’s most critical natural resources. The links between business and governments around the world have also become clearer and more important.
Seeing the future clearly and developing a proactive response - rather than simply reacting to events - will be a key source of competitive advantage in a fast-evolving market.
What does this mean for your business?
Top executives in every industry are considering how to succeed in this new environment. They’re thinking about how best to pull strategic levers like talent, collaboration and innovation. They’re also reassessing their risk strategies and organisational and analytical techniques to make their companies more resilient. And some of them are targeting specific emerging economies, which they now regard as more promising than their traditional markets.
But all markets vary – as do the needs and wants of the customers they comprise. So it’s essential to have a global growth strategy that’s underpinned by the ability to get closer to customers at local level. This often entails dealing with different demographic profiles, assumptions, behavioural patterns and the like. It may also mean localising a company’s power structure, allowing the business to pivot in different directions across different markets as conditions change.
That’s a tall order, especially given the need to keep a tight global rein on costs and risks. But, in our view, local responsiveness is now vital for the success of any strategy based on global growth.
View our latest Strategy research and insights
Welcome to Metals Deals: Forging Ahead 2015 outlook and 2014 review, PwC’s annual analysis of deal activity in the metals industry and our outlook on the prospects for dealmaking in the year ahead. We also take a regional look at what is happening in the main markets around the world.
Feb 23, 2015
The biggest swing in the oil price since 2008. In which sectors will the lower oil price be felt the most?
Feb 9, 2015
Cheap oil, QE and Greece - what does it all mean?
Feb 9, 2015
Main issues facing Greek banks and credit to Greek businesses. Greece economic output in the longer term. Restructuring local banks.
Feb 9, 2015
Growth itself is a big challenge for many airport operators as they strive to expand infrastructure capacity to match demand.
Jan 9, 2015
Annual update of semiconductor manufacturing in China, the Greater Chinese semiconductor industry, government incentives and industry growth forecasts
Jan 8, 2015
Predictions for 2015: Inflation and the Eurozone, falling oil prices and geopolitical risks.
Jan 6, 2015
PwC’s Growth Markets Centre report, ‘Presence to profitability’, articulates steps to identify and grow profitably with the right partner in growth markets.
Dec 8, 2014
An annual report covering China’s semiconductor production, consumption, and overall industry and its impact on the global semiconductor industry
Oct 22, 2014
How do banking executives weigh their options with so much on the line? Analytics can help executives make hard choices.
Oct 22, 2014